Dial™ for Joseph Joseph 

Dial Food storage for Joseph Joseph. Red dot design award winner. Award winning innovative kitchen design. Kitchen product designers.

Date it. Don’t waste it.

Red dot design award winner. Award winning design for Joseph Joseph. Award winning product design.



How can a product help you to waste less food?

How can this be an effortless and enjoyable experience? 


Our solution was to create Dial™, a food storage product that allows effortless tracking of when you stored food. 

Just turn the dial to set any date in seconds - one way round for months and the other for days, just like setting a watch. 

Winner of a Red Dot Design Award and available now from Joseph Joseph.

 Photos courtesy of Joseph Joseph Ltd.

Photos courtesy of Joseph Joseph Ltd.

Work undertaken:

  • User research and Design Research.
  • Identify product opportunities.
  • Innovative concept designs.
  • Product design and development.
  • Prototyping and mechanism development.
  • Final product design.
  • CAD for manufacturing.

7TH worked closely with our client Joseph Joseph to create this solution to daily food waste, researching the market to identify needs, and designing and developing the product from initial concept through to finished product design.

7TH Design & Invention
e: hello@7th-london.com 
t: +44 (0)203 2395117


© Copyright 2014, 7th London Ltd. 
7TH and the 7TH logo are registered trademarks of 7th London Ltd. 
61-63 Rochester Place, London. NW1 9JU.